Understanding Your Visibility Score
A composite metric (0-100) that measures your brand's presence across AI-powered search and chat platforms.
The Formula
Visibility Score = (Query Coverage × 0.35) + (Position Score × 0.30) + (Share of Voice × 0.20) + (Mention Rate × 0.15)Query Coverage
How many different queries cite your domain (breadth)
How It's Calculated
(Queries with your citation ÷ Total queries) × 100What Affects It
- • How often your content is cited as a source
- • Relevance of your content to common queries
- • Quality and authority of your domain
How to Improve
- • Create comprehensive, authoritative content on topics users ask about
- • Ensure your site is well-structured and easily crawlable
- • Build domain authority through quality backlinks
Position Score
Citation rate weighted by how high you appear in results
How It's Calculated
Σ(1 ÷ (position + 1)) ÷ Total queries × 100Position 1 contributes 0.50, position 2 contributes 0.33, position 5 contributes 0.17, etc.
What Affects It
- • How prominently your citation appears
- • Whether you're the first or fifth source cited
- • Competitive landscape for each query
How to Improve
- • Create definitive, comprehensive content that LLMs cite first
- • Focus on queries where you can be the primary source
- • Differentiate from competitors with unique data or perspectives
Share of Voice
What slice of all citations belong to you (depth)
How It's Calculated
(Your citations ÷ Total citations) × 100What Affects It
- • How many citations you have relative to competitors
- • Overall citation volume in your niche
- • Competitive density in your space
How to Improve
- • Expand content to cover more query types
- • Increase citation frequency across diverse topics
- • Monitor competitor citations and identify gaps
Mention Rate
% of queries where your brand/domain is mentioned in the response text (even without a link)
How It's Calculated
(Queries mentioning your domain ÷ Total queries) × 100What Affects It
- • Brand recognition and awareness
- • How often your brand is discussed alongside your topic
- • Presence in training data and web content
How to Improve
- • Build brand awareness through content and PR
- • Ensure your brand name appears in relevant contexts online
- • Encourage mentions and discussions across the web
Putting It All Together
Your visibility score provides a holistic view of how well your brand performs across AI platforms. A score of 50 means you're appearing in about half of relevant queries with moderate positioning. Scores above 70 indicate strong visibility, while scores below 30 suggest significant room for improvement.
Track your score over time in your dashboard to see how content and SEO improvements translate to AI visibility.